From successful entrepreneur to founder of his own brand, Jean Claude Biver talks to DN about the key elements in client relations
The first edition of the World Yachting Summit in Monaco, was a chance for the entire luxury sector to meet. An opportunity to network with different fields and reflect on market and buyer trends. Jean Claude Biver, a successful entrepreneur in the luxury watch sector and president of the Biver brand, mainly talked about the sales aspect. After managing five big brands, including Hublot, Zenit and Omega, in 2023 he founded his own. In his interview with Daily Nautica, media partner for the event, Biver shares his key elements for client relations.
Respect and generosity
“Understanding clients – explains Jean Claude Biver to Daily Nautica – means respecting them first and foremost. Today there is a lack of respect, many consider them only as people who spend money. The second element to understand is generosity. To understand someone else and their culture, you need to have an open mentality and you need to be generous. This is my advice.”
The role of emotions
“When we buy something – adds Biver – we do not just need money, but we need to enjoy ourselves. Many people buy things without truly enjoying the product. If you can have fun and feel something, well, this is the most important aspect of buying. And we are forgetting this. If entrepreneurs love their products, respect and understand their clients, then emotions and feelings will come, but you cannot love what you do not understand.”
Copr. Daily Nautica
